Pilates at 6am, big client meeting at 9. Getting ready for work in the gym bathroom and pulling my blazer out of my bag — wrinkled, again.
When I worked in investment banking, I felt like my closet was actively working against me. Everything needed dry cleaning I didn't have time for. The affordable stuff wasn't chic. The chic stuff wasn't comfortable. I was tired of the trade off.
So I built the workwear system I actually needed. All machine washable, wrinkle resistant, under $100 and made to mix and match.
Finally, a closet that works as hard as you do.
I hope SOFSET is there for your big moments, the week you barely survived and all the days (and wash cycles) in between.
xx Sofia