Privacy policy

Last updated: August 29, 2026

SOFSET Inc. (“SOFSET,” “we,” “us,” or “our”) operates this website and online store, including all related information, content, features, tools, products, and services (collectively, the “Services”). Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit or use our Services, make a purchase or other transaction, create an account, participate in our referral program, communicate with us, or otherwise interact with SOFSET.

If there is a conflict between our Terms of Service and this Privacy Policy with respect to the collection, use, processing, or disclosure of personal information, this Privacy Policy will control.

Please read this Privacy Policy carefully. By using or accessing the Services, you acknowledge that you have read and understand the practices described in this Privacy Policy.

Personal Information We Collect

For purposes of this Privacy Policy, “personal information” means information that identifies, relates to, describes, or can reasonably be linked to an individual. Personal information does not include information that has been anonymized, aggregated, or de-identified so that it cannot reasonably be linked to an individual.

Depending on how you interact with the Services, we may collect or process the following categories of personal information:

Contact information, such as your name, email address, telephone number, billing address, and shipping address.
Order and transaction information, such as the products you view, add to your cart, purchase, return, exchange, or cancel; your order history; transaction details; shipping information; and return information.
Payment information, such as your payment method, billing information, payment status, and transaction confirmation. Payment card information is generally processed by Shopify and its payment processing partners, and we may not receive or store your complete payment card number.
Account and authentication information, such as your email address, telephone number, account preferences, authentication or verification information, and other information used to create, access, or secure your customer account.
Marketing and subscription information, such as your email address, marketing preferences, subscription status, and information regarding your interaction with marketing communications.
Referral information, such as information relating to your participation in a SOFSET referral program, referrals you make, referral links or codes associated with you, rewards earned, and information that you or another participant provides in connection with a referral.
Reviews and feedback, such as product reviews, ratings, comments, survey responses, or other feedback you choose to submit.
Communications with us, including information you provide when you contact customer service, submit a contact form, request a return, or otherwise communicate with us.
Device and technical information, such as your IP address, browser type, device type, operating system, network information, device identifiers, and similar technical information.
Usage information, such as information about how you interact with our website, pages viewed, links clicked, products viewed, browsing activity, referring websites, and the dates and times of your interactions with the Services.

How We Collect Personal Information

We may collect personal information from the following sources:

Directly from you, including when you make a purchase, create or access an account, subscribe to emails, join a waitlist, participate in a referral program, submit a review, request a return, contact us, or otherwise provide information to us.
Automatically through the Services, including through cookies, pixels, log files, and similar technologies when you visit or interact with our website.
From Shopify and our service providers, including companies that assist us with ecommerce operations, email marketing, reviews, returns, order fulfillment, shipping, payments, authentication, analytics, security, and other business functions.
From advertising, marketing, or other business partners, where permitted by applicable law.

If you provide us with personal information about another individual, you are responsible for ensuring that you have the appropriate authority or permission to provide that information to us.

How We Use Your Personal Information

We may use personal information for the following purposes:

Providing and Improving the Services

We use personal information to operate our business and provide the Services, including to:

Process and fulfill orders;
Process payments;
Arrange shipping and delivery;
Process returns, exchanges, refunds, and store credit;
Create, maintain, authenticate, and manage customer accounts;
Send order confirmations, shipping updates, account verification messages, and other transactional communications;
Provide customer service;
Manage referral programs and referral rewards;
Collect and display product reviews;
Remember your preferences;
Improve our website, products, Services, and customer experience; and
Understand how customers interact with our Services.

Marketing and Advertising

We may use personal information to send you marketing and promotional communications when permitted by applicable law, including emails regarding new products, launches, promotions, events, offers, and other SOFSET news.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing emails.

We currently use telephone numbers for purposes such as shipping, order-related communications, and account verification. If we offer promotional SMS or text-message marketing in the future, we will send such messages only where permitted by applicable law and, where required, after obtaining your consent. Consent to receive marketing text messages will not be a condition of purchase.

We may also use information to measure the effectiveness of our marketing and, where applicable, to personalize or deliver advertising. Certain advertising or analytics activities may constitute “selling,” “sharing,” or “targeted advertising” under some U.S. state privacy laws even if no money is exchanged for your personal information.

Security and Fraud Prevention

We may use personal information to authenticate users, secure customer accounts, protect our website and systems, detect and prevent fraudulent, illegal, malicious, or unauthorized activity, investigate security incidents, and provide a secure shopping and payment experience.

Communicating With You

We use personal information to respond to questions and requests, provide customer support, resolve problems, communicate regarding your orders or account, and maintain our relationship with you.

Legal and Business Purposes

We may use personal information to comply with applicable laws, regulations, court orders, subpoenas, and other lawful requests; establish, exercise, or defend legal claims; enforce our terms and policies; protect our rights and the rights of others; and conduct other legitimate business operations.

Cookies and Similar Technologies

We and the third parties that support our Services may use cookies, pixels, tags, software development kits, and similar technologies to operate the website, remember your preferences, understand how the Services are used, improve performance, prevent fraud, measure marketing effectiveness, and, where applicable, provide personalized advertising.

Some cookies are necessary for our website and checkout to function properly. Other cookies and technologies may be used for analytics, personalization, or advertising.

Depending on where you live, you may have the ability to manage certain cookies or other tracking technologies through a cookie banner, privacy settings, or other controls made available on our website.

Your browser or device may also allow you to block or delete cookies. Blocking certain cookies may affect the functionality of the Services.

How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary to operate our business, provide the Services, comply with legal obligations, or for other purposes described in this Privacy Policy.

These recipients may include:

Shopify, which hosts and powers our ecommerce website and related Services;
Klaviyo, which we use for functions including email marketing, customer communications, referrals, and product reviews;
Redo, which we use in connection with returns and related services;
ShipHero, which we use for order fulfillment, shipping, and related logistics;
Payment processors and financial institutions involved in processing customer transactions;
Shipping carriers and logistics providers necessary to deliver orders;
Technology, security, analytics, cloud hosting, customer service, and other service providers that perform services on our behalf;
Marketing and advertising partners, if and when we use such services to measure advertising performance or provide advertising;
Professional advisers, such as accountants, attorneys, consultants, insurers, and auditors;
Government authorities, law enforcement, courts, regulators, or other parties where disclosure is required or permitted by applicable law; and
Parties involved in a corporate transaction, including a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction.

We may also disclose information when you direct us to do so, request that we do so, or otherwise consent to the disclosure.

We do not sell personal information for monetary payment. However, depending on the technologies and services we use, certain disclosures for advertising or analytics may be considered a “sale,” “sharing,” or use for “targeted advertising” under certain state privacy laws. Where required by applicable law, we provide you with the ability to opt out of those activities.

Relationship With Shopify

Our Services are hosted and powered by Shopify.

Shopify collects and processes personal information about your access to and use of our Services in order to provide ecommerce, payment, security, personalization, analytics, and other services to us and to you.

Information you submit through the Services may therefore be transmitted to and processed by Shopify and its service providers.

Shopify may also process information regarding your interactions with our store in connection with certain Shopify features and services. In circumstances where Shopify determines the purposes and means of its own processing, Shopify is independently responsible for that processing.

For additional information about how Shopify processes personal information and the privacy rights that may be available to you with respect to Shopify's processing, please review Shopify's applicable consumer privacy notices and privacy portal.

Third-Party Websites and Services

The Services may contain links to websites, social media platforms, or other online services operated by third parties.

We are not responsible for the privacy, security, accuracy, or practices of websites or services that we do not own or control. If you visit a third-party website or service, you should review that third party's privacy policy and terms before providing personal information.

The inclusion of a link to a third-party website does not necessarily constitute an endorsement of that website, its operator, or its practices.

Children's Privacy

SOFSET is a general-audience retail website and is not directed specifically to children under 13 years of age.

We do not knowingly collect personal information directly from children under 13 in a manner subject to the Children's Online Privacy Protection Act (“COPPA”). If you are a parent or legal guardian and believe that a child under 13 has provided personal information to us in violation of applicable law, please contact us at hello@shopsofset.com so that we can review and, where appropriate, delete the information.

We do not knowingly sell or share the personal information of individuals under 16 where applicable law requires affirmative authorization to do so.

Security of Your Information

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Please do not send sensitive or confidential information to us through unsecured communication channels.

If you create a customer account, you are responsible for maintaining the security of information used to access or authenticate your account.

Retention of Personal Information

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to provide the Services, maintain customer accounts and transaction records, fulfill orders, process returns, comply with legal and accounting obligations, resolve disputes, prevent fraud, and enforce our agreements and policies.

The length of time we retain information varies depending on the type of information, why we collected it, our business needs, and applicable legal requirements.

When personal information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with our retention practices and applicable law.

Your Privacy Rights and Choices

Depending on where you live and subject to applicable law, you may have some or all of the following rights regarding your personal information:

Right to Access or Know. You may have the right to request information regarding the personal information we collect, use, disclose, sell, or share and to request access to personal information we maintain about you.
Right to Delete. You may have the right to request deletion of certain personal information we maintain about you, subject to applicable exceptions.
Right to Correct. You may have the right to request correction of inaccurate personal information.
Right to Data Portability. You may have the right to request a copy of certain personal information in a portable and, where technically feasible, readily usable format.
Right to Opt Out of Sale, Sharing, or Targeted Advertising. Depending on where you live, you may have the right to opt out of processing that is considered a “sale” or “sharing” of personal information or the use of personal information for targeted advertising.
Right to Appeal. In certain jurisdictions, you may have the right to appeal our decision regarding a privacy request.
Right to Non-Discrimination. We will not unlawfully discriminate against you because you exercise a privacy right available to you.

Where required by applicable law, you may exercise applicable opt-out rights through the “Your Privacy Choices,” “Do Not Sell or Share My Personal Information,” or similar privacy control made available on our website.

Where applicable, we also recognize opt-out preference signals such as the Global Privacy Control (“GPC”) as required by law. A GPC signal generally applies to the browser and device through which the signal is sent.

You may exercise other applicable privacy rights by contacting us at hello@shopsofset.com.

We may need to verify your identity before completing certain requests. Verification requirements will depend on the nature of the request and the information involved.

Where permitted by applicable law, you may designate an authorized agent to make a request on your behalf. We may require evidence that the agent has been properly authorized and may ask you to verify your identity directly with us.

Marketing Preferences

You may opt out of receiving promotional emails from SOFSET at any time by clicking the unsubscribe link included in our marketing emails.

Even if you unsubscribe from promotional communications, we may continue to send you non-promotional or transactional communications, including messages regarding purchases, shipping, returns, account authentication, security, or changes to our policies.

If we offer SMS marketing in the future and you opt in, you will be provided with instructions for opting out of promotional text messages.

International Processing

Although SOFSET currently sells and ships products within the United States, our service providers may process or store personal information in locations outside of your state, country, or other jurisdiction.

As our business expands, we may also offer Services to customers in additional countries.

Where required by applicable law, we and our service providers will use appropriate mechanisms designed to provide protection for personal information transferred across international borders.

Complaints

If you have concerns or complaints regarding how we handle your personal information, please contact us at hello@shopsofset.com.

Depending on where you live, you may also have the right to appeal a decision we make regarding your privacy request or submit a complaint to an applicable privacy or data protection regulator.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, Services, technology, vendors, data practices, or applicable legal or regulatory requirements.

When we update this Privacy Policy, we will post the revised version on our website and update the “Last updated” date above. We will provide additional notice of material changes where required by applicable law.